Irwin founded C3 in 2004 in order to work with hedge funds facing mandatory registration per the SEC mandate. Initially a software solution, Irwin expanded C3 to offer a complete suite of hedge fund / RIA compliance and communications services. In 2007, Irwin also worked with Cloudview Asset Management to build a new hedge fund with infrastructure in NYC and San Francisco. He has experience in hedge fund operations, compliance, marketing and document development both on and off shore.
Whitney has recently joined C3, focusing on Sales and Marketing. Previously, she has worked as an independent marketing consultant, assisting in project management and sales development. Whitney began her career at Merlin Securities where she was on the sales and marketing team, primarily handling client documentation and relationship management.